Graham Beauty Presents: Cosmetologist-driven Innovation

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Monday, April 04, 2011
Graham® Beauty Presents: Cosmetologist-driven Innovation

  • Green Bay, Wisc. (April 4, 2011) Graham® Beauty announces today the introduction of its newest product innovations, HandsDown® Soak-off Gel Nail Wraps.
     
    With the popularity of UV gel polish styles, Graham® Beauty saw the need to provide nail technicians and cosmetologists with a superior product designed for easy, comfortable soak-off removal of gel polish and acrylics.
     
    Some polish removal products require an awkward fold to seal and can slide around the nail. HandsDown® Soak-off Gel Nail Wraps are easy to apply with a simple wrapping technique and easy-press seal. This cosmetologist-driven innovation resulted in a new nail wrap that features a flexible design for use on both fingernails and toenails. The unique, elastic material provides a secure seal, creating a non-slip wrap.
     
    HandsDown® Soak-off Gel Nail Wraps are also cleaner and don’t waste acetone because the wraps don’t require a full acetone soak of the hand. This translates to savings in the salon and increased customer comfort. Compared to other products on the market today, these nail wraps are the easiest, most comfortable way to remove soak-off gel polish. With just three easy-to-follow steps, users can obtain, clean, polish-free nails in approximately 10 minutes.
     
    HandsDown® Soak-off Gel Nail Wraps are available in either a 10-count bag with (2) 4″ birchwood applicators, or as a 100-count box of individually wrapped 10-count packs. And for a limited time, Graham® Beauty is offering a free squeezable acetone bottle (for easy application of acetone on the wrap surface) with each 100-count box purchase.
     
    Graham® Beauty is a subsidiary of Little Rapids® Corporation of Green Bay, Wisconsin, and is a leading marketer and manufacturer of innovative beauty products specifically designed for salon, spa, nail and barber professionals.
     
    For more information about Graham® Beauty and its products, please contact Graham® Beauty toll free at (800)438-8594, or visit www.grahambeauty.com.

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